Turning Complexity into Clarity
Human-Centered Research & Strategy Solutions
Do your services truly reflect the needs and realities of the people you serve?
I help organisations—particularly in public and high-impact service sectors—bridge the gap between policy, service design, and real-life user experience. Through deep, human-centred research, I uncover hidden needs, behaviours and barriers, translating them into clear, strategic insights. I work bilingually across English and German, delivering inclusive, effective, and evidence-based outcomes for both public and commercial teams.
How I Can Help You
User, UX, Market & Consumer Insight Research
I lead research across digital services, products, and markets—combining user insight, UX evaluation, and consumer understanding to drive design, strategy, and service delivery. My work spans public, private, and third sector organisations, often across multilingual and international contexts.
Specialising in:• User and UX research (discovery, usability, journeys)• Market and competitor research• Consumer insight & brand perception• Multilingual qualitative research (German & Dutch)• Insight synthesis & stakeholder storytelling
German Market Qualitative Researcher & Localization
Bi-Lingual native German speaker and with deep cultural insight, I support organisations conducting user or market research across German-speaking audiences. I offer specialist moderation, insight synthesis, and localisation support for truly nuanced international research.
Specialising in:• German-language research moderation• Cultural insight and localisation• B2B & consumer research in the DACH region• German market participant recruitment• Translation & adaptation of guides, screeners, and findings
User Research Operations
I set up, scale, and optimise research operations to support inclusive, ethical, and sustainable practice—particularly in complex and fast-changing environments. I embed within teams to build systems that allow research to thrive.
Specialising in:• Participant recruitment systems, consent, ethics & GDPR compliance• Research tooling & workflow design• Repository setup & research governance• Stakeholder engagement & team enablement
Hi, I’m Jennifer.
I bridge research, insight, operations, and strategy to help organisations design with people in mind.
A User Researcher and Qualitative Moderator with over 10 years of experience helping global brands, international agencies, and UK government teams design more human, inclusive, and effective services.I’m also the go-to partner for German-language research and moderation across the private sector, specialising in tech, healthcare, FMCG, digital & financial services.I believe in research that is grounded in real-world experience and focused on meaningful change.
How I Work
Strategic. Collaborative. Insight-led.
I bring structure, clarity, and flexibility to every project—whether I’m running in-language qualitative fieldwork, running user journey sessions, optimising research ops, or translating insights into strategy.At the heart of my approach is a belief that research should be:• Actionable, not abstract• Culturally fluent, not one-size-fits-all• Embedded, not siloedI work with clarity and intention—whether moderating qualitative research in German, generating insight through multi-method studies, or building the systems that support high-quality research at scale.
Looking for a skilled German moderator or bilingual researcher?
Case Studies
1. Scaling User Research Operations in a Health CrisisDepartment of Health and Social Care & UK Health Security Agency · Government / Public Health
During the UK’s emergency pandemic response, I led research operations and co-design efforts across public health teams tackling infectious diseases and climate challenges. At DHSC, I scaled Test & Trace user research from 15 to 50 people, building systems that enabled inclusive, rapid insights. At UKHSA, I facilitated prioritisation workshops, led discovery sprints, and optimised research journeys to support service delivery in a fully remote, high-pressure environment.
2. Strategic UX/UR for Service & Brand DevelopmentCrowd DNA · Financial Services & FMCG
I led user research for two high-impact projects at Crowd DNA. First, I defined a new digital employee benefits service for a global financial provider—mapping frontline staff journeys, identifying key needs and barriers, and proposing strategic design solutions. I also delivered a communications and brand testing study for a global FMCG brand, conducting interviews and focus groups across the Nordic market to evaluate a new campaign. In both projects, I combined deep user insight with strategic thinking to inform service and brand direction.
3. Research Leadership in a Public Sector TransitionSocial Security Scotland · Scottish Government
I held dual roles as Lead Research Operations Specialist and Lead User Researcher within the Social Security Directorate, supporting a major transition project.
As Lead ReOps Specialist, I streamlined workflows, expanded inclusive recruitment practices, and managed cross-government surveys to strengthen research delivery across benefit services. Later, as Lead User Researcher for the Pension Age Disability Payment programme, I ran multi-method research sprints to uncover communication gaps between GPs, professionals, and case managers—helping shape policy-aligned service improvements.
Let's Collaborate
Get in touch to explore how I can help move your work forward.
Clients
Accreditation & Experience
Research-led. Human-centred.
MSc, Social Policy & Development (NGOs), London School of Economics (LSE)
Graduated from one of the world’s leading social science institutions, with a Master’s degree focused on global development, NGOs, and social policy. The LSE program provided a rigorous academic foundation in research methodology, policy analysis, and systems thinking—skills that have become central to my approach in user-centred research and service design.Cross-Sector Research Expertise
With over a decade of experience in qualitative research, I’ve led user research and insight projects across government, healthcare, technology, finance, FMCG, education, and the non-profit sector. My work spans foundational discovery, behavioural research, and evaluative testing - with deep expertise in interviews, ethnography, and participatory methods. I specialise in bringing user needs into strategic focus and translating complexity into clear, actionable insights for teams and stakeholders. My approach is grounded in empathy, rigour, and real-world impact.
360 Consulting by Jennifer Martin Ltd.
User Researcher | Qualitative Specialist | Systems Thinker | Problem-Solver | Human!
Jennifer Martin Ltd. 360Consulting, a company incorporated in England and Wales with registered company number 10996289.